Media interpreting needs to be performed by experts in the field, since the interpretations are done simultaneously, using technical equipment and during live coverage, which brings a lot of stress to the job.
Media Interpreting is provided particularly for live TV coverages such as press conferences, live or recorded interviews with politicians, musicians, artists, sports figures, political representatives, business men and special characters of the public life.
In media interpretation, the technical aspect is to be given top priority in order to guarantee a perfect transmission with a high quality interpretation, speed and sound. This is why, it is recommended to work with excellent equipment and to arrange and check every detail before starting the live transmission. In fact, background noise can be a serious problem. The media interpreter working for the media has to sound as slick and confident as a TV presenter.
This kind of interpretation is more stressful than other types of interpreting as the interpreter besides concentrating on showing great confidence in speaking, having a professional voice and tone, interpreting as if he/she was the anchor of the show, has to deal with a wide range of technical problems coupled with the interruptions from the control room during live coverage.