A recent follow-up study by Ashfield Event Experiences and the International Pharmaceutical Congress Advisory Association (IPCAA) has revealed that a hybrid approach is the blueprint for the future of medical congresses.
As one of our main specialisms is medical and pharma interpretation and translation, we read this news with a great degree of interest.
The move to hybrid events is a trend we are certainly seeing across many business sectors. Like the HCP’s surveyed in this study, whilst there is no doubt that the overall preference is to attend congresses in person, there is a degree of expectation for delegates to have the choice in how they decide to participate in the future.
Are you planning an upcoming conference or event? Allow us to share our decades of experience in consultancy to ensure it’s a success for you and your delegates. We’d love to hear from you!